The
black keys have been my best discovery of the last year as a band. Listening
their music makes me feeling better. Their music’s bring me energy and positive
mind even in sad situations. Their garage rock sound push my emotions like a
Jack White’s song and their lyrics stress it even more.
In
this video The Black Keys drag us into the black back side of their mind,
Pathos is definitely the way how they reach the more their audience. Listening
Black Keys music’s it’s to feel something inside of your body, inside of your
mind.
The
way this video clip is built: going into this old fashion American bar,
somewhere out of nowhere and out of time, showing them playing in this small
back is a structured and smart way to make the audience diving into the feeling
they want to share.
Their
very unstructured lyrics look like a man confession and establish Dan
Auerbach’s, the singer, credibility. The way he looks passionate singing, sweating
from all his body, with is eyes close and moving like a man in trance, the only
thing you can think is “whoa this guy suffered a lot”. This builds the ethos of
their message.
The
Logos of theirs songs’ is easy because there are telling story that everybody
can feel related to. Love pain, disillusion, sadness … they are speaking about
human feeling that everybody will feel one day in his life. Their songs’ are
just like their own real life story tells to their audience.
